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Hi, my name is Josh, and I'm the co-founder & CEO of Normal.
We started Normal because crypto investing is still way too complicated. If you’ve ever tried to build a diversified portfolio, manage your risk, or even just invest in a few promising tokens, you’ve probably felt the friction: bridging chains, managing wallets, chasing alpha across Telegram groups, and constantly worrying about scams or rug pulls.
We think there’s a better way.
Normal is a protocol for creating and investing in crypto index funds - fully on-chain, self-custodial, and composable with the rest of DeFi. You can invest in the top 100 tokens, your favorite ecosystem plays, or even create your own index and earn fees as others invest.
No centralized exchanges. No spreadsheets. No guesswork.
Just one-click access to structured, diversified crypto exposure — the way it should be.
If you’re new here, I invite you to:
Learn how our protocol works
Try building your own index
Or just hang out in the community and see what we’re about
We’re here to make crypto investing feel… Normal.
Welcome aboard.
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